Support Tools
The organization of the second series of Regional Communication Fora allowed to reinforce the training programme of those responsible for Communication in the Scout Movement. Derived from the Scout.Boom.Comm method, a series of modules have been created to accompany you in all the stages of elaboration and implementation of your future strategy.
There is an audiovisual presentation that corresponds to each module, which in its educational format, allows you to train yourself independently. Each audiovisual is linked to a chapter in the Scout.Boom.Comm training manual and in some case other audiovisual or written tools.
The Communications & External Relations team of the World Scout Bureau created this programme to help you continue your mission and hopes to help you realise your dream of creating a better image for Scouting.
Note : All presentations are available for download in French and Spanish.
All Training Tools mentioned below can be downloaded from the library.
| You can also download an archive containing : |
All PDF files 33.19 MB
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or |
All PowerPoint files 35.58 MB
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Session |
Objectives of the session |
Presentation |
Training tools |
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Session 1: Opening & Expectations |
- Introduce the programme of the regional communication forum - Discover the message of the World Scout Committee and of the Secretary General - Get the expectations of the participants - Take time for questions |
Power Point
Acrobat PDF |
Mind mapping |
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Session 2: Cause, Image and Brand |
- Introduce the concept of Cause - Open a debate about Scouting's Image - Present the link between Scouting's Profile and the Scout Brand - Understand the Scout Brand's concept |
Power Point
Acrobat PDF
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Scout.Boom.Comm Video clip Creating a better image |
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Session 3: Target Audience & Media |
- Identify internal and external audiences
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Power Point
Acrobat PDF |
Scout.Boom.Comm Chapter 7 and Chapter 10 |
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Session 4: Define Key Messages |
- Define the organisation's key messages
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Power Point
Acrobat PDF |
Scout.Boom.Comm Chapter 7, Section 4 to 14 Chapter 8, Section 8 |
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Session 5: The challenge of growth |
- How to better market Scouting's
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Power Point
Acrobat PDF |
Video clip Better scouting for more young people Booklet: Action for Growth
Scout.Boom.Comm |
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Session 6: The tactic of story telling |
- Pitch a story - Describe an efficient methods of communicating a story to a journalist - Practice methods of communicating a story to a journalist |
Power Point
Acrobat PDF |
Scout.Boom.Comm Chapter 9 |
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Session 7: Story telling & key messages |
- Give and receive an on brand brief using key messages - Put together a media package for different media outlets / TV, radio and print, online) - Write a press release |
Power Point
Acrobat PDF |
Scout.Boom.Comm Chapter 9 |
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Session 8: Acting as a spokeperson (1/2) |
Be prepared to act as a spokeperson |
Power Point
Acrobat PDF |
Scout.Boom.Comm Booklet: Representing the Scout Movement |
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Session 9: Acting as a spokeperson (2/2) |
- Practice methods of communicating a story to a journalist |
Scout.Boom.Comm Chapter 9 |
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Session 10: Planning a Communication strategy |
- Plan and design a strategy at national level - List the required means and tools to support the plan |
Power Point
Acrobat PDF |
Scout.Boom.Comm Chapter 13, 14, 15 & 16 |
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Session 11: Open debate, wrap up & evaluation |
- Open debate on issues not already touched upon in other sessions - Wrap up on the RCF content and outcomes - Create multiplier effects - Conduct individual evaluations |
Scout.Boom.Comm Online Evaluation
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