Communication
This section contains tools and resources to help you communicate what Scouting is about and to help you "Tell the story"
Showing 10 latest items in the topic 'Communication'
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Scouting has a universal responsibility worldwide but has an advantage in that it is both global and local. The famous slogan “Think globally, act locally” easily applies to the Scout Movement. World Scouting is active in many areas of global importance
Communication Strategy 2011-2012
Africa Region
“Reaching stakeholders, more effectively, with the Scout message” is the focus of the communication strategy for Africa for the year 2011-2012. The principal stakeholders targeted by this strategy are NSOs and Scouts in Africa (Internal) and Partners, the media and the community (external).
In the information age, reaching stakeholders depends heavily of the use of information technology – practically speaking; this is mainly about using the Internet. Yet, as highlighted by this strategic document, In Africa, the Internet as channel of communication is still facing a number of hurdles.
These guidelines have been developed to help you to design your International and Official Scout Event Logo in a few steps.
Tell the Story
Training and Support Plan 2010
The second round of Regional Communication Fora is about to start. These fora are organised in parternship with WOSM’s Regions (Regional Offices) and with the hosting National Scout Organisations. The content is prepared by the World Scout Bureau’s team for External Relations and Marketing, and presented by a team of voluntary and professional trainers.
The World Scout Committee members have chosen three actions to shape the dynamics of the 2008-2011 mandate. One of these actions is “Tell the story”. This invites us all to leave our isolation to make communication a priority action, both within the Movement as well as outside of it.
It isn't just enough to be seen in public. We must also learn to communicate. We must integrate training modules within the curriculum of scout leaders, that teach how to tell the story of what Scouting does.
Scout.Boom.Comm - 2nd Edition
Training manual - Second updated edition
Scout.Boom.Comm is a methodological tool to help leaders understand all the stages involved in implementing a branding strategy for the Scout Movement. It presents the concepts that are essential to understanding Scouting’s identity and the image that it reflects. It seeks to explain the link between image, key messages, Scout practices, and individual and collective behaviour.
Representing the Scout Movement
Knowing what to say, how to say it and how to show it
You are called upon to represent the Movement and you are wondering how to get the message across. You might have to make a speech, write an article, give answers in an interview, or perhaps you have only 30 seconds to attract a future donor…
Youth a force for development
The World Scouting Report
As World Scouting prepares to celebrate its centenary in 2007, it is important that the Organization reflect on the contribution it has made thus far, in order for it to develop a successful future and achieve its mission of creating a better world.
The key to unlocking the huge potential of our Movement is in your hands. Use it. Turn it. You can open doors with it.
The Internet
Opportunities and Challenges for Scouting
A detailed look at safety issues regarding the internet and how it can be used to benefit your Scout association.
