Dear reader, it is my pleasure to welcome you to our inaugural edition of Kudumail. This newsletter will join our array of communication channels in our quest to keep you informed about what’s happening in the Africa Scout Region. This launch coincides with a very opportune period in our calendar, a time when you need to stay abreast with detailed information about four major events that our region is currently preparing. These are: Africa Scout Day (13 March 2012, Angola); 6th Africa Scout Youth Forum (1–4 June 2012, Angola); 15th Africa Scout Conference (6–9 June 2012, Angola) and 6th Africa Scout Jamboree (28 July - 5 August 2012, Burundi).
For several months, we have been conducting a situational analysis aimed at finding ways of reaching our stakeholders more effectively. As a result, we came up with a communication strategy that, among other strategic objectives, aims to improve newsgathering and dissemination. Hence, the launch of Kudumail.
The name Kudumail is inspired by the Kudu Animal. We chose this name for three reasons.
First, a Kudu is an African animal, which is a type of antelope. Second, it is fast, almost like the way we want our news to spread! The last reason is a symbolic one. When Lord Baden Powell started the first experimental Scout camp on Brownsea Island, he blew a Kudu horn to herald the beginning of this historic event.
Given the challenge of internet access in Africa, where only 11.4 % of the population have access to Internet, Kudumail will serve as a “portable” information material that could serve both those who have and those who do not have access to Internet.
This is important as the overall objective of Kudumail is to contribute to the development of Scouting in Africa through awareness raising. Thus, Kudumail is also a platform of exchange on our activities, potentials, challenges, opportunities, etc. and we are all invited to contribute and to relay the message. Enjoy your reading!
Frederic Tutu Kama-Kama
Regional Director, World Scout Bureau - Africa Regional Office