“Reaching stakeholders, more effectively, with the Scout message” is the focus of the communication strategy for Africa for the year 2011-2012. The principal stakeholders targeted by this strategy are NSOs and Scouts in Africa (Internal) and Partners, the media and the community (external).
In the information age, reaching stakeholders depends heavily of the use of information technology – practically speaking; this is mainly about using the Internet. Yet, as highlighted by this strategic document, In Africa, the Internet as channel of communication is still facing a number of hurdles.
Informed by a thorough situational analysis, this strategy proposes a plan aimed at improving communications in the African region of WOSM through a number of strategic priorities for the fiscal year 2011-2012. Key among these priorities are: improving the quality and quantity of publications, improving news-gathering and dissemination; contributing to the reduction of the digital divide; effective management of regional events; strengthening ties with NSOs; preserving institutional memory; equipping ARO with ICT tools and skills for better service delivery and strengthening ties with the media.
These priorities were selected after an in-depth analysis of the current situation as highlighted in this document.