Our Brand, Our Vision, Our MissionFind out about the World Scout Brand and how it spreads the message of the Movement's mission and vision.
Vision
Mission Launched on the 1st October 2006 - The new World Scouting brand consists of these important elements:  You can use the following images to apply the SCOUTS brand on your computer. Images are available in 1600x1200px (4/3) or 1680x1050px (16/9). If you don't know how to change the desktop background image on your computer, you can read the following pages depending on your operating system : Linux, Mac OS, Windows  The Brand Manual (promotional version) contains information on the use of the World Scout Emblem as well as the World Scouting Brand Logo (which graphic files are contained in Pack 2) and its various applications. CopyrightFind out more about copyright, how to protect your work and how to request permission to use World Scouting's audiovisual material and publications.  Copyright is an important issue for World Scouting as it protects the integrity of what the Movement publishes. Whether you are at an international, national or local level in Scouting, you should know about copyright to protect what you publish and the rights of others who's resources you utilise.  This form is available to all, to request World Scouting Copyrighted Material (such as Photos, Footage and audio).  This form is available to all, and is used to request authorisation to republish any of the World Scouting Publications.  This form is available to all, and is used to request authorisation to translate and publish any of the World Scouting Publications. |
Adopting and using our BrandYou will find here information regarding conditions of use and commercialisation of World Scouting's Brand as well as a request forms. Please bear in mind that these rules apply to member associations and their partners.  This document describe the condition of use and commercialisation of the World Scouting's Brand  A summary of resolutions, circulars and decisions related to the world scouting brand and its trademarks
 This form is to be used to request the authorisation to use the World Scouting Trademarks, and in particular, for the National Scout Organisations (NSOs) and National Scout Associations (NSAs) to request one of the Identification systems or commercial use of the World Scouting Brand & Its Trademarks. You may also find this form in electronic version  This form is to be used to request the authorisation for the the commercial use of the World Scouting Brand & Its Trademarks.
The logos and emblems of World Scouting are registered trademarks and protected by law at national and international levels. Failure to respect these laws is an act of piracy. It is up to the Scouts to protect the logos and emblems from any abuse, duplication or commercial use without authorisation. This includes using them for purposes contrary to the values of the Movement.
For any additional information, comments or questions, please address them to: |
Success Stories of Brand AdoptionHere are a few of the success stories of some of the National Scout Organizations (NSOs) who have already adopted the World Scouting Brand Logo and adapted it to their country.  South Africa Scout Association has been one of the first National Scout Organisations to adopt the new Brand at National level, and a lot of work has been done in collaboration with this association in preserving the national identity of South Africa in using the new Brand Logo. In particular, the rope element of the brand design is a lively multicolor design, using some of the hues found on the South African National Flag. You can find below some examples of the publications and stationery which have been produced with the new South Africa Brand Logo.
 Sudan Boy Scouts Association has also been an early adopter of the new Brand Logo. You can find some photos of the launch of the new Brand Logo, some publications and the Badges that they use which have been produced with the new Sudan Brand Logo here below.
 Scouting New Zealand are recent adopters of the new Brand Logo and have recently launched their new Brand logo, as well as the new brand "Adventure Plus", you can see some of the photos of this event here below.
Help & GuidelinesThese guidelines will help you understand the protection of Intellectual Property, graphic file formats and colour models, as well as help you design logos.  These guidelines have been developed to help you to design your International and Official Scout Event Logo in a few steps. PNG, JPEG, GIF, SVG and EPS – what are they and which one should I use?
Pantone, CMYK, and RGB – why are there three colour models and which one should I use?  This document explains what is Intellectual Property, how to protect it and suggests some steps to take in the event of the violation of your Intellectual Property by a third party. Use the following images or html code to link your website to scout.org and show your membership to the World Organization of the Scout Movement (WOSM).
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