Find out about the World Scout Brand and how it spreads the message of the Movement's mission and vision.

Vision
Scouts are driven by a big idea, they have the vision of creating a better world

Mission
To realise their big idea, they follow their mission of educating young people to play a constructive role in society.

Launched on the 1st October 2006 - The new World Scouting brand consists of these important elements:

The Brand Manual (promotional version) contains information on the use of the World Scout Emblem as well as the World Scouting Brand Logo (which graphic files are contained in Pack 2) and its various applications.

Find out more about copyright, how to protect your work and how to request permission to use World Scouting's audiovisual material and publications.

Copyright is an important issue for World Scouting as it protects the integrity of what the Movement publishes. Whether you are at an international, national or local level in Scouting, you should know about copyright to protect what you publish and the rights of others who's resources you utilise.

This form is available to all, to request World Scouting Copyrighted Material (such as Photos, Footage and audio).

This form is available to all, and is used to request authorisation to republish any of the World Scouting Publications.

This form is available to all, and is used to request authorisation to translate and publish any of the World Scouting Publications.

You will find here information regarding conditions of use and commercialisation of World Scouting's Brand as well as a request forms.

Please bear in mind that these rules apply to member associations and their partners.

Third parties (individuals or companies) wishing to use the trademarks must contact and explain the desired use in detail.

A summary of resolutions, circulars and decisions related to the world scouting brand and its trademarks

This form is to be used to request the authorisation to use the World Scouting Trademarks, and in particular, for the National Scout Organisations (NSOs) and National Scout Associations (NSAs) to request one of the Identification systems or commercial use of the World Scouting Brand & Its Trademarks.

You may also find this form in electronic version

This form is to be used to request the authorisation for the the commercial use of the World Scouting Brand & Its Trademarks.

• Am I permitted to translate the claim or change it completely?
• Who can use the Scout Brands?
• What are the allowed applications of the brands?
• What if I want to use the brand in an application not listed above?
• What are the consequences of violating the guidelines?

The logos and emblems of World Scouting are protected under the international treaties on brand protection. Failure to respect these laws is an act of piracy. It is up to the Scouts to protect the logos and emblems from any abuse, duplication or commercial use without authorisation. This includes using them for purposes contrary to the values of the Movement.

For any additional information, comments or questions, please address them to:
+41 22 705 1010

These guidelines will help you understand the protection of Intellectual Property, graphic file formats and colour models, as well as help you design logos.

These guidelines have been developed to help you to design your International and Official Scout Event Logo in a few steps.

PNG, JPEG, GIF, SVG and EPS – what are they and which one should I use?

Pantone, CMYK, and RGB – why are there three colour models and which one should I use?
Your choice of colour model should be determined by what you intend to use the artwork element for.

This document explains what is Intellectual Property, how to protect it and suggests some steps to take in the event of the violation of your Intellectual Property by a third party.